THE ICONIC BIRTHDAY SALE: UP TO 30% OFF HOME
Back in September 2021, Australian online retailer, THE ICONIC, known for its range of fashion brands, speedy shipping, and first-class customer service, branched out into homewares. (Hallelujah!)
Its ‘Home’ portal allows savvy-shoppers to browse over 130 retailers, including Country Road, Seed, Sheet Society, and In Bed, so you can update your interiors without even stepping out of them. And now, you can get your favourite homewares for less with THE ICONIC Birthday Sale.
Commencing Monday, September 22 till 7am on Tuesday, September 30, enjoy up to 30% off fashion, beauty, and home, and up to 40% travel and luggage.
With many local and international brands now available on site, it’s often hard to know what brands are worth it in terms of quality and style. But don’t fear, we have you covered. Below, our editors have curated a list of the best homeware brands on The Iconic that you can shop now.
You might also like 22 best online furniture and homewares stores in Australia, handpicked by our editors
2025’s top homeware brands on THE ICONIC
- Best affordable brands on THE ICONIC: Aura Home | Country Road
- Best luxury brands on THE ICONIC: Black Blaze | Greg Natale
- Best bedding brands on THE ICONIC: Sheet Society | Linen House
- Best kitchenware brands on THE ICONIC: Joseph Joseph
Our top picks from THE ICONIC Birthday Sale
Philips professional handheld steamer,$179 $125.30
Business & Pleasure Co. hammock,$429 $274.56
Country Road Jarrah quilted bed
cover, $549 $349
Tota trio 90L laundry basket,$229.95 $160.96
Best homeware brands on The Iconic 2025
01
Best for: premium linen bedding
Price range: $-$$
Founded in 1993, Linen House is a proudly Australian-owned brand offering a wide range of homewares. Linen House prides itself on its premium yet affordable bed linen, and trust us when we say we’re on board. Their bed essentials, quilt covers, sheets, cushions, and bathroom towels, available in a wide range of colours and styles, add a touch of vibrancy and joy to your home.
Our top picks:
Terra organic cotton quilt cover set,
from $149.99
Pebble vase,
$49.99
Vienna 300TC cotton percale standard pillowcase, $17.99 $12.59
Nimes Pure linen flat sheet,
from $239.99
02
Best for: timeless, elevated style
Price range: $$
Country Road is one of Australia’s most iconic fashion and lifestyle brands, with its ethos of modern Australian living and quality craftsmanship extending across its comprehensive lifestyle range. From bedding and décor to kitchen essentials, the brand is a leader in sustainable practices and local manufacturing.
Our top picks:
Silk eye mask,
$49.95
Nolan tongs,
$29.95
Cedar & mahogany body balm,
$79.95
Rein drink bottle,
$59.95
03
Best for: earthy modern homewares
Price range: $$
Aura Home is a premier designer bedlinen and homewares brand that has become synonymous with quality. Founded by Tracie Ellis in 2000 and designed in Melbourne, the brand is known for their range of rich, textured pieces that bring contemporary style and luxury to any home. The brand also offers a lovely selection of home decor items ranging from plant pots to cushions.
Our top picks:
Ticking stripe sheet set,
from $279
Waffle bed cover,
$279
Vintage pure linen tablecloth,$169 $135.19
Haven Australian cotton bath towel set,
$209
Best for: stylish bedding options
Price range: $$
Hayley and Andy Worley started up Sheet Society in 2017 with a dream to level up the sleep industry. Now, as one of Australia’s most popular premium linen brands, the Melbourne-based company offers affordable pieces made from high-quality natural materials, along with a variety of full sheet sets available to purchase on The Iconic.
Our top picks:
Darcy corduroy quilt cover set,
from $220
Cloud corn medium weight quilt,
from $220
Tommy cotton towel,
from $30
Fleur silk eye mask,
$50
Best for: timeless design
Price range: $$
Seed Heritage is an Australian fashion and lifestyle brand that’s been delivering an elevated and modern Australian aesthetic since the 2000s. With a strong focus on quality fabrics and a timeless appear, the brand’s kitchenware, bathroom essentials, and other homewares seamlessly align with its ethos of producing quality pieces.
Our top picks:
Aerin standard pillowcase set,$79.95 $49.95
Alba Euro pillowcase,
$69.95
Atlas salad servers,
$69.95
Pascoe pouch,$39.955 $24.95
Best for: practical and stylish products
Price range: $$
Antony and Richard Joseph started their eponymous label out of a passion for designing products that work better. From pantry organisers to makeup dividers, Joseph Joseph solves everyday problems through clever design. With stylish essentials in mind, the brand’s neutral-toned products seamlessly blend into any home.
Our top picks:
Tota 90L laundry separation basket,$199.95 $139.96
Nest 9 Plus food preparation set,$129.95 $90.96
Nest 5-piece utensils plus set,$89.95 $62.96
Pocket Plus ironing board,$199.95 $139.96
07
Best for: quirky gifts and decorative products
Price range: $$-$$$
Black Blaze is a brand inspired by the purity of nature and the modern Australian lifestyle. With a passion for the natural world, art, and minimalist design, each piece honours nature, whether through shape, material, or name. Infuse your home with a timeless decorative touch from the Black Blaze range.
Our top picks:
Beach Bonfire scented candle,$79 $63.20
Drift goblet pair,
$79
Seaweed pillar candle,
$38
Mushroom candle holder,
$139
08
Best for: unique home textiles
Price range: $$
Playful patterns and fun colour combinations come together in every one of Mosey Me’s designs. Based in Melbourne, Mosey Me offers a unique take on home textiles as a celebration of good design and life’s simple pleasures. If you’re looking to add some extra joy to your home, this brand delivers.
Our top picks:
Ribbon hand towel,$39 $31.20
Seersucker stripe standard pillowcase set, $89
Olive Poppy oven mitt,
$35
Carousel bath mat,
from $79
09
Best for: luxury statement pieces
Price range: $$$
Renowned for his glamorous styling, leading interior designer Greg Natale is a force to be reckoned with. As one of Australia’s most sought-after interior designers, he has a loyal band of followers clamouring for his signature pattern-infused interiors. This design aficionado’s distinctive style has landed him a prime position at the forefront of interior design, and this is reflected through his eponymous label. Inspired by materiality, colour, pattern, and geometry, this luxury brand delivers both quality and uniquely contemporary style.
Our top picks:
Lily bowl Antico,
$440
Soleil coaster set,
$165
Lily candle holder,
$180
Amalfi cushion,
$140
