Photography: Brock B
In a light-filled corner of Brisbane, The New Trend has opened its latest flagship – a space designed by AKI Studio with contributions from local makers Sarah Nedovic and Simone Tops (Studio Tops). The result is an interior conceived as a series of connected spaces. This new outpost extends that ethos beyond curation to atmosphere – a space conceived as part of the overall experience itself.
Upon entry, soft transitions of light vacillate across textured walls and the polished surfaces of near-black polished plaster columns. The layout is open, with curved partitions providing separation and guiding circulation through the store. Attention to scale and sightlines throughout the space was prioritised.
Each room flows into the next, with detail focused on finish and composition rather than ornament. The arrangement allows merchandise to be displayed within an architectural framework while maintaining openness.
The material palette is restrained – off-white plaster contrasts with ebonised timber and custom-designed mosaic stone tiles, the tones shifting with the natural light. Lighting by Sarah Nedovic incorporates ceramic forms, while custom furniture by Simone Tops (Studio Tops) adds variation to the otherwise minimal surfaces.
Founded in Melbourne in 2017, The New Trend has built its reputation on an edited mix of international and Antipodean designers, among them Coperni, The Attico, Christopher Esber and ESSE Studios. The opening itself drew a mix of leading Australian designers – Charlotte Hicks (ESSE Studios), Olivia Koennecke (Maison Essentiele) and Brooke Testoni (Rylan Studio) – alongside many other revered Queensland creatives.
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